Our Roots
The PrideXchange was born from a simple question: Why do LGBTQIA+ people of color rarely see the full richness of our lives reflected in mainstream Pride?
We know the community is already here. Our founder, Brandy Edwards, grew up surrounded by Detroit's Black gay community, where belonging, creativity, and looking out for one another were part of everyday life. PXC carries that spirit forward through products made to be lived with, not just worn once a year.
Why the “X” Matters
The idea for The PrideXchange began in 2021. For Brandy, the X is inspired by the X chromosome, a symbol of the humanity that connects nearly all of us, however different our identities and stories may be.
And “Xchange”? That's the exchange of ideas, experiences, and connections that make this bigger than any one collection.
More Than Apparel
The PrideXchange Co. is an LGBTQIA+ inspired lifestyle brand for all people of color and their allies, making Pride part of everyday life.
We create apparel, accessories, and home goods that reflect who we are, who we love, and how we actually live. Not just another rainbow to wear in June.
But products are only our starting point. Our bigger goal is to become the go-to place to discover Black Pride events, support businesses, and connect with people and experiences beyond our own cities.
Because Pride isn't just something you wear. It's something you live with. Every day.
Our Approach
Our collections are designed to feel at home in your everyday life, whether you're headed to a Pride event, showing love for your city, or just being yourself on a random Tuesday.
We make products for the people, not just for the parade.
Our Mission
To create products that empower people to express who they are, celebrate who they love, and feel seen, heard, and valued for exactly who they are.
Our Vision
To grow into a globally recognized LGBTQIA+ inspired lifestyle brand for all people of color and their allies, creating products, experiences, and connections that make Pride visible and celebrated year-round.
For The Culture. For The People. For The Pride.